“Dream, Design, Ride” has been the motto of Pride Lab for years. Making the experience of their team riders and customers the best to achieve high performance has always been the top priority of the brand.

According to Pride, the new tech Varial Mesh and SDC+ (featuring the new light concave rails) offer Control & Flex where you need it the most, perfectly complementing their patented Radial Flex technology.

In the clip above, here’s what Pierre-Louis Costes has to say about these two innovations: “Varial Mesh has increased the lifespan of my most recent boards by reducing creases under the elbow. It has also improved recoil and projection during lip maneuvers, especially in small to medium-sized waves, as you can see in this invert.”

“The SDC+ technology enhances my grip on the face of the wave and provides greater control for pocket and rail-to-rail surfing, thanks to its light concaves on the lower third of the rails”, the Frenchman adds.

It’s available HERE.

Directed, filmed & edited by Sebastien Boulard
3D & Motion by Etienne Rallion
Soundtrack by Russell Webster
Still photography by Armen Djerrahian
Graphic design by Clément Lalay